Abstract
The study determined the Effects of 4MAT instructional strategy academic achievement, retention and motivation of colleges of education students in business mathematics in in North-Western Nigeria. The study was guided by four purposes which were translated to four research questions and four null hypotheses. The study adopted Quasi experimental research design. The population of the study was 790 students that offered business mathematics in 2018/2019 academic session in the study area. The sample for the study was two intact classes of 373 students that randomly selected form the sampled schools. Two instruments namely; Business Mathematics Achievement Test and Motivation Scale which were both developed by the researchers were used for data collection. The instruments were validated and pilot tested on business education students from federal college of education Zaria, Kaduna state. The result of the pilot study was used to compute the reliability of the study. Test-retest method of establishing reliability was used. Pearson Product Moment Correlation formular was used to compute the reliability index of 0.86. The difficulty and discriminating index stood at 0.56 and 79% respectively. The reliability coefficient of motivational scale was 0.83 using Cronbach Alpha. Data collected were analyzed using mean score, standard deviation and mean difference to answer the research questions while t-test was used to analysed the null hypotheses at the 0.05 level of significance; all the analyses were carried out using Statistical Package for Social Science IBM version 23. The result indicated that 4MAT instructional strategy was found more effective than the conational instructional strategy used on the academic achievement, retention and motivation of colleges of education students in business mathematics. The study concluded that the use of 4MAT instructional strategy has helps in improving students learning in business mathematics in colleges of education. Based on the findings, the study recommended that colleges of education lecturers should use the 4MAT instructional strategy in teaching their student in business mathematics.