The rise in digital technology and marketing has changed the way businesses are done around the world. Thisstudy assessed digital marketing practicesby women entrepreneurs in Adamawa State. Survey design was adopted for the study. 125 women members of women entrepreneurs of Nigeria, Adamawa state chapter constituted the population of the study. The entire population was taken as a sample. The study employed a purposive sampling technique in selecting the respondents. A structured questionnaire tagged “questionnaire on digital marketing by women entrepreneurs (QDMWE)” was used for data collection. Data collected were analyzed using descriptive statistics, Analysis of variance, Z-test and Ordinary Least Squared (OLS) regression. The result shows that majority of the respondents are users of digital marketing with medium users having the highest. Social media is the most effective digital marketing with WhatsApp and Facebook having the highest usage. The greater the extent of digital marketing adoption by women entrepreneurs, the higher the enterprise performance. Only social media and mobile marketing statistically and significantly influenced the enterprise performance. There is significant difference in the enterprise performance of the non-users and users of digital marketing among women entrepreneurs. There is also significant difference in the enterprise performance of users of digital marketing. The study recommended that women entrepreneurs should improve on the usage of digital marketing and focus more on the use of social media and mobile marketing.